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How to work with Sonny - The AI Social Media Manager?

Ulric Musset avatar
Written by Ulric Musset
Updated over 4 months ago

We all know how important it is to post regularly on social media to grow your audience and attract more clients. But let’s be real: who has 30 minutes every day to write, design, and publish a post?

That’s why we built Sonny — your personal content creator who already understands your business and posts for you on Instagram, Facebook, X, and LinkedIn.


🚀 How Sonny Works

Step 1: Learn Your Style

When you first onboard Sonny, he’ll ask for the link to one of your social media accounts. That helps him learn:

  • Your tone of voice

  • Your writing style

  • The kind of content you like to share

Easy, right?

Step 2: Get Daily Viral Post Ideas

Every day, Sonny will send you 3 personalized viral post ideas tailored to your business. Just pick the ones you like or ask sonny to generate a specific post by sending him a message.

✍️ What You Can Do With a Post

✅ Publish Instantly

If you love the post as-is, just hit “Publish”. You’ll be prompted to connect your social media account (if you haven’t already), and Sonny will take care of the rest.

⚠️ You can't ask by message sonny to schedule or publish a post - this is a security to make sure you always approve what goes on your socials.

🗓️ Schedule for Later

Want to plan ahead? Many of our customers like to batch-create content on Mondays and schedule posts for the entire week. Click on the little clock icon to schedule a post.

✏️ Edit or Customize

Want to make tweaks? Click the little pencil icon to:

  • Adjust the text

  • Swap out the image

  • Upload your own photo or video

🎛️ Make Sonny Yours: Customize in “Guidelines”

Sonny isn’t one-size-fits-all — you can make him sound just like you by updating your preferences in the “Guidelines” tab.

✨ Writing Style

Add notes like:

  • “No hashtags”

  • “Sound like a company page”

  • “Use emojis”

Sonny will follow your lead.

🖼️ Image Style

You can also tell Sonny the look you want for the generated pictures:

  • “Use flat illustrations”

  • “Prefer real photos”

  • “Add text overlay with the headline”

And he’ll match your vibe every time.

🌟 Ready to Shine Online?

With Sonny by your side, posting consistently doesn’t have to be a chore. You get:

  • Fresh, personalized content ideas daily

  • Hands-free publishing and scheduling

  • A tone that matches your brand

  • Full control when you want it

Less time writing, more time growing.

Let Sonny handle social — you’ve got a business to run. 💼📱

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