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Best Practices for LinkedIn Outreach with Stan

LinkedIn is a powerful channel, but how you use it in your outreach sequence makes a big difference in whether your messages land or get ignored. Here's how to get the most out of it.

Written by Melissa Lozano

Lead with email first

The most effective LinkedIn outreach comes after you've already sent one or two emails to the same contact. By the time your LinkedIn invite arrives, they've seen your name in their inbox — that recognition does a lot of the heavy lifting.

Why this campaign works

Mixing channels — a couple of emails, a short wait, then a LinkedIn connection and message — feels natural and multiplies your touchpoints without feeling pushy.

Tips for LinkedIn messages in campaigns

  • Keep invites short and specific — reference their company or role.

  • Wait a few days after connecting before your first message.

  • Remember the daily cap: up to 20 LinkedIn invites per day keeps your account safe.

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