Tips for Writing Guidelines for Sonny
When creating Guidelines, always include these three sections:
Content Themes → Define exactly what Sonny should post about (products, services, events, promotions, success stories).
Image Style → Describe the look and feel of your brand visuals (lighting, tone, background, colors, filters).
Writing Style → Clarify how captions should sound (formal, casual, witty, motivational, descriptive).
Below are detailed examples across different industries to help you get started.
1. E-Commerce Store (Fashion & Lifestyle)
Content Themes:
Weekly product highlights (new arrivals, best sellers, seasonal pieces).
Lifestyle posts (how to style outfits, behind-the-scenes of photoshoots).
Promotions (limited sales, discount codes, bundle offers).
User-generated content (customer reviews, reposted stories).
Image Style:
Bright, bold colors with natural lighting.
Focus on full outfits or styled flat-lays.
Clean backgrounds, minimal props.
Consistent brand filter or preset applied.
Writing Style:
Trendy, upbeat, and playful.
Use emojis sparingly to highlight emotion or urgency.
Include strong CTAs like “Shop now,” “Grab yours today,” or “Limited stock.”
Keep sentences short and easy to scan.
📌 Example Prompt:
“Create Instagram posts featuring summer dresses. Use lifestyle photos with natural lighting, trendy captions that highlight comfort and colors, and always end with a strong CTA to shop online.”
2. Service Business (Fitness Studio)
Content Themes:
Weekly class schedules and event updates.
Motivational posts (quotes, transformations, fitness tips).
Trainer highlights (introducing staff, sharing expertise).
Customer success stories.
Image Style:
High-energy, action shots of classes.
Vibrant colors, dynamic movement.
Team photos that show community and inclusivity.
Use text overlays sparingly for class times.
Writing Style:
Motivational, energetic, and supportive.
Use action-oriented words like “Push,” “Join,” “Transform.”
Short, punchy sentences to inspire action.
Friendly, encouraging tone (like a coach talking to their team).
📌 Example Prompt:
“Write weekly Facebook posts announcing spin class schedules. Use high-energy action photos, motivational captions, and end with a booking link.”
3. Professional Services (Consulting Firm)
Content Themes:
Thought leadership posts (tips, industry news, market insights).
Client success stories and case studies.
Behind-the-scenes of your consulting team.
Event recaps or webinar promotions.
Image Style:
Clean, professional stock or in-house photography.
Office environment, team in action.
Infographics and charts to show insights.
Neutral, muted brand colors.
Writing Style:
Authoritative yet approachable.
Avoid slang or humor and maintain credibility.
Cite statistics and facts when possible.
Clear CTAs like “Book a consultation” or “Download our guide.”
📌 Example Guideline:
“Draft LinkedIn posts about scaling small businesses. Use clean infographic images, captions that highlight challenges and solutions, and end with a CTA to book a free consultation.”
4. Hospitality (Restaurant / Café)
Content Themes:
Daily/weekly specials.
Chef spotlights and behind-the-scenes cooking.
Seasonal dishes and new menu launches.
Customer experiences and reviews.
Image Style:
Warm, inviting food photography.
Close-ups with natural textures (steam, drizzle, garnishes).
Cozy ambience shots of the restaurant interior.
Use vibrant colors to highlight freshness.
Writing Style:
Descriptive and sensory (words like “fresh,” “homemade,” “delicious”).
Warm, welcoming, community-oriented.
Use emojis sparingly to add friendliness.
Include CTAs like “Book your table,” “Try it this weekend,” or “Available for a limited time.”
📌 Example Prompt:
“Create Instagram Post promoting our new brunch menu. Use close-up food photography, captions that describe taste and freshness, and add a reservation link.”
5. Real Estate Agency
Content Themes:
New property listings and open houses.
Market tips and advice for buyers/sellers.
Neighborhood highlights and community features.
Client testimonials.
Image Style:
Bright, wide-angle photos of properties.
Clean, modern design for posts and carousels.
Professional headshots for agent spotlights.
Neutral brand colors (blue, gray, white).
Writing Style:
Trustworthy and informative.
Use lifestyle-driven language (“Imagine relaxing on this patio…”).
Avoid clichés like “dream home” — focus on specifics.
CTAs like “Book a viewing,” “Contact our team,” or “Learn more about this neighborhood.”
📌 Example Guideline:
“Post a LinkedIn carousel showcasing our new property listings. Use wide-angle property photos, informative captions about features and location, and a CTA to schedule a viewing.”
💡 Pro Tip: Be as specific as possible. Instead of “Post about products,” say “Post about our new eco-friendly kitchenware every Wednesday using bright lifestyle photos and captions focused on sustainability.”